| is the most important person ever in this office, either in person or otherwise.
is not dependent on us. We are dependent on our customers.
is not an interruption of our work; the customer is the purpose of it. We are not doing the customer a favor by serving him; he is doing us a favor by giving us an opportunity to do so.
is not an outsider to our business; the customer is part of it.
is not a cold statistic, a name on a filing card, or a name on a ledger card. He or she is a flesh and blood human being with emotions just like ours.
is not someone to argue with. No one ever won an argument with a customer.
is a person who brings us his needs. It's our job to fill them. |
